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Privacy Policy


Effective as of: November 1, 2017

This Website Privacy Policy (“Policy”) describes the type of information HealthPartners collects from Make It OK website visitors and users and how we use and protect the information we collect. This Policy applies to all visitors and users.

This Policy also describes how we manage and protect Personal Information, including Health Information that you give us through this website, how we use and share that information, and how you may exercise your rights with regard information you share. Please read this carefully.


Changes to Web Privacy Practices

We may update this Policy from time to time. Changes apply to the information collected from the date we post the revision, as well as to information we already hold. We encourage you to visit and review this page frequently so you are aware of any changes since your last visit to the website.


Your Personal and Health Information

“Personal information” refers to specific facts that can be used to identify or contact you as an individual. Personal Information includes, for example, your name, home address and phone number, birth date, your sex, email address or other information that is unique to you. “Personal Information” does not include information that identifies a computer used to access this website. (See the section below about “Cookies and other information about your visit.”)

We collect your Personal Information through this website only if you provide it to us.


“Health Information” is information that relates to your health or condition, your health care services, payment, or coverage for those services or information that may identify you as a current or former HealthPartners health plan member or a current or former HealthPartners patient. We do not Collect Health Information. Health Information can only be shared after you review and accept the terms and conditions of the “Share Your Story” click-through agreement on this website.


Security of Health Information and Personal Information

We maintain a variety of physical, electronic, and procedural safeguards designed to protect and prevent unauthorized access of information shared on this website. However, you should remember that no system can perfectly prevent an unauthorized person from intentionally viewing information while it is in transit over the Internet or via email. Therefore, HealthPartners cannot and does not guarantee the confidentiality or security of information you send to us via the Internet or by email. Furthermore, information you consent to share in the “Share Your Story” section of this website will be made viewable on this website and made available to use the general public accessing this website.


How HealthPartners Uses and Shares Personal Information

1. We may use and share your Personal Information obtained through this website with our employees, contractors, and others to the extent necessary for the following purposes:

    • To provide a product or service you have asked for or purchased.
    • To send you information you have asked for, such as a quote for insurance coverage.
    • To promote our products or services to you.
    • To enable you to provide feedback to us on our products and services.
  1. We will share Personal Information to the extent necessary to comply with a subpoena, court or administrative order, law, rule, regulation, or similar requirement that we believe in good faith legally obligates us to share it.
  2. We may use Personal Information to the extent necessary to protect our website, our rights, and to avoid or minimize our liability. For example, we may use Personal Information to identify someone who is using our website for an illegal purpose and disclose it to law enforcement or our attorneys to consider taking legal action.
  3. We may share Personal Information with a new entity that controls us as a result of a corporate reorganization, such as a merger, acquisition or spin-off, etc.


Cookies and other information about your visit

We collect information about visitors to our website using “cookies.” and similar technologies. A cookie is a small text file that is created when someone uses a browser to visit a website. Cookies are stored on the computer’s browser directory or program data subfolder. A cookie is not “Personal Information” because, while it may identify the computer that is being used to visit the website, it does not identify who the visitor is.

Most major websites, including this one, use cookies to help visitors navigate the website more successfully and to provide information about visitors’ behavior that help us improve the website and our marketing programs and to customize the online experience to the user’s needs. We may also use this information to tailor advertisements and offers to you, both on our websites and on other websites.

If you do not want to have cookies placed on your computer, you can set your web browser to not accept them, or you can delete them manually. You should remember, however, that disabling cookies may limit your ability to use some features of this website.


We may use analytics and advertising features provided by Google, including Remarketing with Google Analytics, Google Display Network Impression Reporting and Google Analytics Demographics and Interest Reporting. If you would like more information about these practices and to know your choices about not having this information used by ad servers like Google, visit the Network Advertising Initiative. Some ad servers allow you to opt out of anonymous data collection through the use of cookies. To do so, you must opt out of such data collection with each individual site. You can opt out of cookies for several ad servers by visiting the Network Advertising Initiative gateway opt-out site. At that site you can also review the privacy policies of those ad servers.


Note that we do not currently respond to web browser “do not track” or “DNT” signals that you can set through your browser settings. These signals are intended to give website visitors the opportunity to opt out of our collecting of information about the visitors’ online activities over time and across third-party websites or online services. However, because there is currently no common definition of what such signals are and no industry-accepted standards for how such signals should be interpreted; we do not promise to abide by DNT signals.


Our web server also automatically collects the IP (for “Internet Protocol”) address of each computer that accesses our website. An IP address is a series of numerals that is assigned to each computer that accesses the Internet. An IP address is not Personal Information because it identifies only the computer, not the person who is using it. We use IP addresses in aggregate form to help us conduct analytics to understand how our website is being used and how we can better serve visitors.


External Links

This site may contain links to web sites operated by third parties other than HealthPartners. This Web Site Privacy Policy applies only to this web site and not to any third-party site we may link to. HealthPartners isn’t responsible for and has no control over the privacy policies and practices of third party sites that we link to and we encourage you to read the privacy statements of each and every web site that requests Personal Information from you before you provide any information.


Contact Information

All questions and concerns about your privacy can be sent to or by mail to:


8170 33rd Ave. S.

Bloomington, MN 55425

Attention: Make It OK