Please use these resources as a guide to teach, share, learn, and speak about mental illnesses and stigma.
Terms of Use
By using these Make It OK campaign toolkit materials you agree to the Make It Ok Website Terms of Use, Privacy Policy, and the following:
- This toolkit and the material contained in it are made available to you free of charge by HealthPartners, Inc. Make It OK campaign.
- Materials on this website are for educational and non-commercial use to promote the message of this campaign.
- Materials may be formatted to fit your organization’s campaign, but must not be changed in any way that diminishes or negatively alters existing Make It Ok messaging.
- If modifications are made to co-brand Make It OK materials the following statement must be included in your modification: The Make It OK campaign is made possible by HealthPartners, Inc.
Be a Make It OK Ambassador
A Make It OK Ambassador is someone who has a passion for reducing mental illness stigma in their community.
Join us for a free 2-hour training that will cover what it means to be an Ambassador, provide you with the key messages and the tools to help talk about and share Make It OK with others.
Ambassador Spotlights
REQUEST A SPEAKER: MakeItOK@healthpartners.com
For organizations
Are you a company, church, school, or other organization ready to break the silence surrounding mental illness? By implementing Make It OK, you can foster an environment where everyone feels understood and supported. Click the link below for preparation steps in launching your Make It OK initiative.
Campaign Partner Spotlights
A Make It OK Ambassador is someone who has a passion for reducing mental illness stigma in their community.
Join us for a free 2-hour training that will cover what it means to be an Ambassador, provide you with key messages and tools to help you talk about and share Make It OK with others.
Upcoming events
If you’re interested in learning more about mental illness stigma, how you can help to reduce it, discover what to say and what not to say and how to find resources for care and support, please join us for one of our free upcoming virtual presentations or ambassador trainings.
News and case studies
Stay up to date with news and stories about Make it OK.
Reducing stigma of mental illness in Red Wing & Goodhue County, MN »
‘Make It OK’ campaign works to reduce stigma of mental illness »
Podcasts
There are many comedians and comedy writers who have battled depression in their lives. The Hilarious World of Depression, sponsored by Make It OK, looks at depression through the eyes of eight comedians. Host John Moe and the comedians he talks to use humor as way to start a conversation to help end the stigma of mental illness.
Subscribe here to listen.
You can also download excerpts of the interviews below.
Peter Sagal – Writer & host of Wait, Wait, Don’t Tell Me.
Maria Bamford – Standup comedian & star of Lady Dynamite on Netflix.
Sam Grittner – Standup comedian & comedy writer.
Dick Cavett – Host of the original Tonight Show and The Dick Cavett Show.
Andy Richter – Actor, writer, comedian and sidekick of Conan O’Brien.
Eight comedians; One chronic mental illness.
Jen Kirkman – Best-selling author, top-notch storyteller and Chelsea Lately panelist.
Baron Vaughn – Comedian, actor, regular on Netflix series Grace and Frankie.
Bonus: Listen to John Moe’s interim episode “Placebo” where he sits down with Peter Sagal
Bonus: Listen to John Moe’s interim episode “Placebo” where he talks with Ana Marie Cox
Donate to Make It OK
Help us spread the word by donating to the Make It OK campaign. With more eyes on our message, we have a better chance of putting an end to mental illness stigma.
More resources
The following organizations are recognized experts in improving the lives of people with mental illness. You can also use the Make It OK Interactive Tool or download a simple “tips for talking” reminder card.
NAMI – National Alliance on Mental Illness »
A community of mental health advocates helping those in need receive services, treatment, and support.
NIMH – National Institute of Mental Health »
Working through research to better understand and treat mental illness.
NAMI Minnesota »
Improving the lives of children and adults with mental illness in Minnesota through education and support.
Mental Health Minnesota »
Working to enhance mental health, promote individual empowerment, and increase access for those with mental illness.
Minnesota Association for Children’s Mental Health »
Promoting positive mental health for infants, children, adolescents, and their families.
Make It OK Interactive Tool »
Download tips for talking »
Support
Make It OK is a campaign for everyone, but we know that more specific help might be needed. Here are some additional resources that can help you or a loved one.
| LGBTQ | NAMI | Trevor | Rainbow Health Initiative |
| Youth and young adult | NAMI | Prairie Care | |
| Veterans | NAMI | HeroCare | |
| African Americans | NAMI | Black Mental Health Alliance | |
| Latinos | NAMI | NRCHMH | |
| Native American | SAMHSA | ||
| Seniors | FUQUA Center for Late-Life Depression | ||
| Rural | RHI Hub | Minnesota Department of Agriculture | Transfarmation |
Crisis Lines
If you or a loved one is considering suicide, know that 24/7 confidential help is always here.
- Suicide Prevention Hotline – Text or call 988 (or 1-800-273-8255)
(En Español – 1-888-628-9454) - The Trevor Project (LGBTQ Crisis and Suicide Hotline) – 866-488-7386
- Veterans Crisis Line – 1-800-273-8255
- Teen Crisis Line – 310-855-4673
- HopeLine Text Service – Text “MN” or “HopeLine” to 741741
- Farm Aid Support Line: 800-FARM-AID (327-6243)
Ongoing support is available through NAMI Minnesota.